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How to Ask Survey Questions by Arlene G. Fink (2002, Trade Paperback)

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About this product

Product Identifiers

PublisherSAGE Publications, Incorporated

ISBN-100761925791

ISBN-139780761925798

eBay Product ID (ePID)2356670

Product Key Features

Number of Pages160 Pages

LanguageEnglish

Publication NameHow to Ask Survey Questions

Publication Year2002

SubjectCommunication Studies, Research

FeaturesRevised

TypeTextbook

Subject AreaLanguage Arts & Disciplines, Social Science

AuthorArlene G. Fink

FormatTrade Paperback

Dimensions

Item Height0.3 in

Item Weight8 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Edition Number2

Intended AudienceCollege Audience

LCCN2002-012405

ReviewsI am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!, "I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!" -- Bonnie Rader

Number of Volumes10 vols.

IllustratedYes

Table Of ContentHow to Ask Survey Questions: Learning ObjectivesCh 1. Asking Questions: A Matter of ContextChecklist for Deciding the Surveys ContextGuidelines for Asking Survey QuestionsGuidelines for Using Conventional Language When Asking Survey QuestionsCh 2. Keep Questions Closed or Open them Up?Open-Ended QuestionsClosed or Closed-Ended QuestionsChecklist for Deciding Between Open- and Closed-Ended QuestionsCh 3. Responses: Choices and MeasurementResponse ChoicesCategorical or Nominal Measures: How to Get ThemCategorical Responses and Who Is EligibleCategorical Responses Are ExclusiveCategorical Responses Are InclusiveCategorical Responses and MeaningQuestions With Ordered Responses: How to Get Ordinal Data Using Common Rating ScalesGuidelines for Asking Closed Questions and Determining Ordered Responses or ScalesNumerical MeasuresCh 4. Knowledge, Attitudes, and Behavior: Additional Tips for Creating Survey QuestionsFeelings and Intensity: Getting at the AttitudeRecall and Time: Getting at BehaviorRegulating Difficulty and Threat: Getting at KnowledgeDemographics: Who Are the Respondents?Age, Income, and EducationGuidelines for Asking Questions on Vital Statistics and DemographicsCh 5. Special Survey Questions: Factorial, Conjoint, and OnlineFacturial Survey Questions: Constant or Changeable Beliefs?Guidelines for Creating Factorial Survey QuestionsConjoint Analysis Questions: Which Do You Prefer?Online Survey QuestionsDropdown ListsSelect OneCheck All That ApplySeveral Questions With the Same Response ChoicesOpen-Ended QuestionsCh 6. Survey Question Techniques for the Survey Team: The Focus GroupFocus Group QuestionsChecklist for Conducting a Focus GroupChecklist for a Good Focus Group Question SequenceExercisesAnswersSuggested ReadingsGlossaryAbout the Author

Edition DescriptionRevised edition

SynopsisIntended at helping readers prepare and use reliable and valid survey questions, this title shows readers how to: ask valid and reliable questions for the context; determine whether to use open or closed questions; and, choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions., "I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!" --Bonnie Rader, California State University, Long Beach Aimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2nd shows readers how to do the following: * Ask valid and reliable questions for the context * Determine whether to use open or closed questions * Choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions * Ask questions that get at attitude, behavior, and knowledge * Develop factorial, conjoint and Internet survey questions New to this edition is coverage of focus group questions, the characteristics and uses of factorial questions and conjoint analysis questions, and the principles underlying Internet survey questions., The Survey Kit that has helped thousands of researchers and students do better survey research has now been completely updated and revised. In addition to separate volumes on in-person and telephone interviews. The new edition includes sections on: data management; literacy and language issues; qualitative survey research techniques; including focus group interviewing; content analysis; survey ethics; ethical principles to use; characteristics of survey research misconduct; factorial design and conjoint analysis; cultural considerations; translation of interviews into other languages; CAPI interviews; Each of the 10 volumes contain checklists, warnings of things to avoid, examples of what does and doesn't work, and, new to this edition, exercises with answers and a glossary at the end of each volume.

LC Classification NumberHN29.S724 2003