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Lean Product Lifecycle : A Playbook for Making Products People Want by Craig Strong, Sonja Kresojevic and Tendayi Viki (2018, Trade Paperback)
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Lean Product Lifecycle : How to Make Products People Want, Paperback by Viki, Tendayi; Strong, Craig; Kresojevic, Sonja, ISBN 1292186410, ISBN-13 9781292186412, Brand New, Free shipping in the US The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio.
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About this product
Product Identifiers
PublisherPearson Business
ISBN-101292186410
ISBN-139781292186412
eBay Product ID (ePID)236992877
Product Key Features
Number of Pages264 Pages
LanguageEnglish
Publication NameLean Product Lifecycle : a PlayBook for Making Products People Want
SubjectProject Management, General, Manufacturing
Publication Year2018
TypeTextbook
Subject AreaTechnology & Engineering, Business & Economics
AuthorCraig Strong, Sonja Kresojevic, Tendayi Viki
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight16.9 Oz
Item Length9.2 in
Item Width7.3 in
Additional Product Features
Intended AudienceScholarly & Professional
TitleLeadingThe
IllustratedYes
Table Of ContentThe faces of the Lean Product Lifecyle 1 Introduction 2 Idea 3 Explore 4 Validate 5 Grow 6 Sustain 7 Retire 8 Start Tomorrow Index To the future and beyond
SynopsisThis business book is great for leaders, middle managers and entrepreneurs interested in the following categories; STRATEGYLEADERSHIP AND MANAGEMENT BUSINESS INNOVATION PRODUCT DEVELOPMENTDECISION MAKING "The path to profitable new products that has invigorated our product development process." Peter Pascale, Vice President of Product Management at Pearson VUE. " The lean product lifecycle is an invaluable guide to help you future proof your company, ensuring innovation is at the forefront whilst managing the core business" - Antonia Barton, Marketing & Digital Director, BT Plc " The Lean Product Lifecycle delivers a clear roadmap for developing and managing products along their lifecycle. A must have practical guide for corporate innovators" - Thomas Krogh Jensen, CEO at Copenhagen Fintech " The Lean Product Lifecycle is crammed full of practical tools and examples for bringing lean innovation into any company. A must read" - Des Dearlove & Stuart Crainer, Founders of Thinkers50 Discover how lessons from lean start-ups can transform your business. The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models while managing your core portfolio. Follow the 6 key phases of a product's life; IDEA - EXPLORE - VALIDATE - GROW - SUSTAIN - RETIRE And discover how to develop products according to their life stage and ensure the right investment for each is assigned. There is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups. Using the tools and templates in this book, you'll be able to Take a new product from idea to scale within a market. Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products. Use the right tools and methods for validating new products ideas and business models. Understand how to manage mature products and retire old products using lean innovation principles. Happy Reading Please do share your thoughts with us., This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; STRATEGYLEADERSHIP AND MANAGEMENT BUSINESS INNOVATION PRODUCT DEVELOPMENTDECISION MAKING "The path to profitable new products that has invigorated our product development process." Peter Pascale, Vice President of Product Management at Pearson VUE. " The lean product lifecycle is an invaluable guide to help you future proof your company, ensuring innovation is at the forefront whilst managing the core business" - Antonia Barton, Marketing & Digital Director, BT Plc " The Lean Product Lifecycle delivers a clear roadmap for developing and managing products along their lifecycle. A must have practical guide for corporate innovators" - Thomas Krogh Jensen, CEO at Copenhagen Fintech " The Lean Product Lifecycle is crammed full of practical tools and examples for bringing lean innovation into any company. A must read" - Des Dearlove & Stuart Crainer, Founders of Thinkers50 Discover how lessons from lean start-ups can transform your business. The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models while managing your core portfolio. Follow the 6 key phases of a product's life; IDEA - EXPLORE - VALIDATE - GROW - SUSTAIN - RETIRE And discover how to develop products according to their life stage and ensure the right investment for each is assigned. There is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups. Using the tools and templates in this book, you'll be able to : Take a new product from idea to scale within a market. Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products. Use the right tools and methods for validating new products ideas and business models. Understand how to manage mature products and retire old products using lean innovation principles. Happy Reading! Please do share your thoughts with us., This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; STRATEGY LEADERSHIP AND MANAGEMENT BUSINESS INNOVATION PRODUCT DEVELOPMENT DECISION MAKING "The path to profitable new products that has invigorated our product development process." Peter Pascale, Vice President of Product Management at Pearson VUE. "The lean product lifecycle is an invaluable guide to help you future proof your company, ensuring innovation is at the forefront whilst managing the core business" - Antonia Barton, Marketing & Digital Director, BT Plc "The Lean Product Lifecycle delivers a clear roadmap for developing and managing products along their lifecycle. A must have practical guide for corporate innovators" - Thomas Krogh Jensen, CEO at Copenhagen Fintech "The Lean Product Lifecycle is crammed full of practical tools and examples for bringing lean innovation into any company. A must read" - Des Dearlove & Stuart Crainer, Founders of Thinkers50 Discover how lessons from lean start-ups can transform your business. The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models while managing your core portfolio. Follow the 6 key phases of a product's life; IDEA - EXPLORE - VALIDATE - GROW - SUSTAIN - RETIRE And discover how to develop products according to their life stage and ensure the right investment for each is assigned. There is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups. Using the tools and templates in this book, you'll be able to: Take a new product from idea to scale within a market. Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products. Use the right tools and methods for validating new products ideas and business models. Understand how to manage mature products and retire old products using lean innovation principles. Happy Reading! Please do share your thoughts with us., The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio., This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; STRATEGY LEADERSHIP AND MANAGEMENT BUSINESS INNOVATION PRODUCT DEVELOPMENT DECISION MAKING "The path to profitable new products that has invigorated our product development process." Peter Pascale, Vice President of Product Management at Pearson VUE. " The lean product lifecycle is an invaluable guide to help you future proof your company, ensuring innovation is at the forefront whilst managing the core business" - Antonia Barton, Marketing & Digital Director, BT Plc " The Lean Product Lifecycle delivers a clear roadmap for developing and managing products along their lifecycle. A must have practical guide for corporate innovators" - Thomas Krogh Jensen, CEO at Copenhagen Fintech " The Lean Product Lifecycle is crammed full of practical tools and examples for bringing lean innovation into any company. A must read" - Des Dearlove & Stuart Crainer, Founders of Thinkers50 Discover how lessons from lean start-ups can transform your business. The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models while managing your core portfolio. Follow the 6 key phases of a product's life; IDEA - EXPLORE - VALIDATE - GROW - SUSTAIN - RETIRE And discover how to develop products according to their life stage and ensure the right investment for each is assigned. There is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups. Using the tools and templates in this book, you'll be able to: Take a new product from idea to scale within a market. Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products. Use the right tools and methods for validating new products ideas and business models. Understand how to manage mature products and retire old products using lean innovation principles. Happy Reading! Please do share your thoughts with us.
LC Classification NumberTS155
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