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Perennial Seller : The Art of Making and Marketing Work That Lasts by Ryan Holiday (2017, Hardcover)
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About this product
Product Identifiers
PublisherPenguin Publishing Group
ISBN-100143109014
ISBN-139780143109013
eBay Product ID (ePID)237389401
Product Key Features
Book TitlePerennial Seller : the Art of Making and Marketing Work That Lasts
Number of Pages256 Pages
LanguageEnglish
TopicMarketing / General, Authorship, Creative Ability
Publication Year2017
GenreLanguage Arts & Disciplines, Business & Economics, Psychology
AuthorRyan Holiday
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight12.8 Oz
Item Length8.6 in
Item Width5.8 in
Additional Product Features
Intended AudienceTrade
LCCN2017-288786
Dewey Edition23
Reviews"A guide to creativity in the real world." --JAMES ALTUCHER , author of Choose Yourself "The best designers and creators aspire to make and sell things that will last more than just a single season. Holiday's new book is the ultimate road map to making your work and your message stick." --AYA KANAI , chief fashion director for Cosmopolitan , Seventeen , Redbook , and Woman's Day "Every artist who wants to create a thriving career that outlasts fads, trends, and technologies needs to read this book. It's a formula for becoming a classic and legendary." --MICHAEL RAPINO , CEO and president, Live Nation
Dewey Decimal381/.1
SynopsisThe book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: - Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. - Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. - Seinfeld , which managed to capture both the essence of the nineties and timeless themes to become a modern classic. - Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. - Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time., The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: * Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. * Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. * Seinfeld , which managed to capture both the essence of the nineties and timeless themes to become a modern classic. * Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. * Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
LC Classification NumberHF5415.H74155 2017
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