Community and Public Health Education Methods : A Practical Guide by Robert J. Bensley and Jodi Brookins-Fisher (2018, Trade Paperback)

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Facts, and a series of "Community Connections" vignettes designed to provide readers with an easy-to-understand, practical application on the concepts presented.

About this product

Product Identifiers

PublisherJones & Bartlett Learning, LLC
ISBN-101284142175
ISBN-139781284142174
eBay Product ID (ePID)239670478

Product Key Features

Number of Pages298 Pages
LanguageEnglish
Publication NameCommunity and Public Health Education Methods : a Practical Guide
SubjectPublic Health, General, Teaching Methods & Materials / Health & Sexuality
Publication Year2018
FeaturesRevised
TypeTextbook
Subject AreaHealth & Fitness, Education, Medical
AuthorRobert J. Bensley, Jodi Brookins-Fisher
FormatTrade Paperback

Dimensions

Item Height0.8 in
Item Weight19 Oz
Item Length9.1 in
Item Width7.4 in

Additional Product Features

Edition Number4
LCCN2017-036582
Dewey Edition23
IllustratedYes
Dewey Decimal362.1
Table Of ContentSection1 Building the Foundation for Selecting and Applying Community and Public Health Education Methods and Strategies Chapter1 Foundations for Selecting Community and Public Health Education Strategies Chapter2 Becoming a Health Education Professional Chapter3 Promoting Health Education in a Multicultural Society Chapter4 Exploring Social Marketing Concepts Chapter5 Building a Health Communication Framework Section2 Acquiring the Tools for Applying Community and Public Health Education Methods and Strategies Chapter6 Developing Effective Presentation and Training Skills Chapter7 Developing and Selecting Resource Materials Chapter8 Using Social Media Chapter9 Working with Media Outlets Section3 Applying Community and Public Health Education Methods and Strategies at the Community and Policy Level Chapter10 Facilitating Groups Chapter11 Building and Sustaining Coalitions Chapter12 Advocating for Health Policy Chapter13 Using Media Advocacy to Influence Policy
Edition DescriptionRevised edition
SynopsisUpdated and revised to keep pace with changes in the field, the fourth edition of Community Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. New & Key Features of the Fourth Edition: - Includes a new chapter focusing on using social media tools, such as Facebook, twitter, Instagram, Pinterest, Snapchat, texting, blogging, smartphone apps, internet channels (e.g., YouTube), video vines, etc - Incorporates the new CHES competencies throughout the book, so that users understand what to expect in terms of CEHS with each chapter - Each chapter includes key terms, additional resources, interesting "Did You Know?" facts, and a series of "Community Connections" vignettes designed to provide readers with an easy-to-understand, practical application on the concepts presented., New Fifth Edition of Community and Public Health Education Methods: A Practical Guide coming in December!Updated and revised to keep pace with changes in the field, the fourth edition of Community Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle.New & Key Features of the Fourth Edition: - Includes a new chapter focusing on using social media tools, such as Facebook, twitter, Instagram, Pinterest, Snapchat, texting, blogging, smartphone apps, internet channels (e.g., YouTube), video vines, etc- Incorporates the new CHES competencies throughout the book, so that users understand what to expect in terms of CEHS with each chapter- Each chapter includes key terms, additional resources, interesting "Did You Know?" facts, and a series of "Community Connections" vignettes designed to provide readers with an easy-to-understand, practical application on the concepts presented., New Fifth Edition of Community and Public Health Education Methods: A Practical Guide coming in December!Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities. Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle.The text is divided into three sections, each containing chapters that center on a common theme. Section I focuses on building the foundation for selecting and applying community health education methods, including chapters focusing on theories and models, becoming a professional, promoting multicultural diversity, social marketing concepts, and health communication strategies.Chapters in sections II and III follow a similar format that includes an introduction to the topics, steps for implementing the skill, tips and techniques for successful implementation, strategies for overcoming challenges, and expected outcomes. Includes a new chapter focusing on using social media tools, such as Facebook, twitter, Instagram, Pinterest, Snapchat, texting, blogging, smartphone apps, internet channels (e.g., YouTube), video vines, etc Incorporates the new CHES competencies throughout the book, so that users understand what to expect in terms of CHES within each chapter Each chapter includes key terms, additional resources, interesting "Did You Know?" facts, and a series of "Community Connections" vignettes designed to provide readers with an easy-to-understand, practical application on the concepts presented. Written for the Health Education and Promotion course found within the departments of Health Science and Public Health. Courses include: Health Education Methods Health Education Planning Health Education Planning and Implementation Health Education Strategies Health Promotion Planning Health Promotion Methods © 2019 298 pages
LC Classification NumberRA440.C66 2019

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