Building Brand Experiences : A Practical Guide to Retaining Brand Relevance by Darren Coleman (2018, Trade Paperback)
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About this product
Product Identifiers
PublisherKogan Page, The Limited
ISBN-100749481560
ISBN-139780749481568
eBay Product ID (ePID)240150108
Product Key Features
Number of Pages296 Pages
Publication NameBuilding Brand Experiences : a Practical Guide to Retaining Brand Relevance
LanguageEnglish
SubjectMarketing / General, Consumer Guides, Sales & Selling / General, Advertising & Promotion
Publication Year2018
TypeNot Available
Subject AreaReference, Business & Economics
AuthorDarren Coleman
FormatTrade Paperback
Dimensions
Item Height0.1 in
Item Weight16.2 Oz
Item Length0.9 in
Item Width0.6 in
Additional Product Features
LCCN2018-012301
ReviewsBuilding compelling and cohesive brand experiences are key to brand retaining brand relevance. Coleman's book gives practitioners a powerful, insight-informed tool that will help build and leverage brand experiences. This is a must-read for senior marketing executives who want to realize the full potential brand experiences can deliver to their organization., Building a successful brand doesn't happen overnight! If you want insight on how to do this from conception to launch, strong performance in the market and reputation building - this is the book for you. Coleman provides real case situations, that make the messages clear and easily translated to real life experience. The approaches suggested are systematic and offer a great perspective., The book is an excellent all-in-one primer for today's digital entrepreneur. It contains a delightful guide full of case studies from different industries for those of us who want to widen their brand experience of our best companies., An informative book packed with real-life and practical examples that clearly outline how adopting a holistic approach to building brand experiences improves business performance., Creating meaningful, distinctive brand experiences is the key to business success for virtually all organizations. With Building Branding Experiences, Coleman offers a comprehensive and highly practical roadmap that illuminates and inspires. Following his principles and guidance will help firms design and deliver powerful brand experiences to ensure long-term relevance and profitability.
Dewey Edition23
IllustratedYes
Dewey Decimal658.827
Intended AudienceCollege Audience
Table Of Content** Chapter - 01: Introduction to retaining relevance through brand experiences; ** Chapter - 02: The Brand Experience Blueprint: A practical management tool; * Section - ONE: Brand Experience Environment; ** Chapter - 03: Understanding your stakeholders; ** Chapter - 04: Fine-tuning your perspective; ** Chapter - 05: Considering the mechanics of delivery; ** Chapter - 06: Adopting a data-driven approach; ** Chapter - 07: Summary: Brand Experience Environment; * Section - TWO: Brand Experience Essentials; ** Chapter - 08: Brand values; ** Chapter - 09: Brand essence; ** Chapter - 10: Brand promise; ** Chapter - 11: Brand positioning; ** Chapter - 12: Brand personality; ** Chapter - 13: Summary: Brand Experience Environment and Essentials; * Section - THREE: Brand Experience Enablers; ** Chapter - 14: Behaviour; ** Chapter - 15: Communications; ** Chapter - 16: Design; ** Chapter - 17: Summary: Brand Experience Environment, Essentials and Enablers; * Section - FOUR: Measuring Brand Experiences; ** Chapter - 19: Adopting a holistic approach to measuring brand Experiences; ** Chapter - 20: How to measure brand experiences scientifically; ** Chapter - 21: Closing thoughts: Building brand experiences as a route to retaining brand relevance;
SynopsisRetaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance. Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results., Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.
LC Classification NumberHD69.B7
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