E-Commerce BASICS, Second Edition (BASICS Series) - Picture 1 of 1

Stock photo

Basics Ser.: E-Commerce by Bruce J. McLaren and Constance H. McLaren (2002, Spiral)

Allied Book Company (3547)

99.5% positive feedback

Price:

$23.33

Free shipping

Estimated delivery Mon, Apr 28 - Fri, May 2

Returns:

30 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.

Condition:

Like New

Release Date: 2002-12-05. Notes: Unused! Slight shelf wear. Contents Unused. Condition: Used: Excellent. Qty Available: 1.

About this product

Product Identifiers

PublisherCourse Technology

ISBN-100619059427

ISBN-139780619059422

eBay Product ID (ePID)2414985

Product Key Features

Number of Pages360 Pages

LanguageEnglish

Publication NameE-Commerce

SubjectInternet / General, General, E-Commerce / General (See Also Computers / Electronic Commerce)

Publication Year2002

FeaturesRevised

TypeTextbook

AuthorBruce J. Mclaren, Constance H. Mclaren

Subject AreaComputers, Business & Economics

SeriesBasics Ser.

FormatSpiral

Dimensions

Item Height0.6 in

Item Weight24.9 Oz

Item Length10.6 in

Item Width8.6 in

Additional Product Features

Edition Number2

Intended AudienceCollege Audience

LCCN2004-557733

Dewey Edition21

IllustratedYes

Dewey Decimal658/.054678

Table Of ContentUnit 1: An Introduction to Electronic Commerce Lesson 1: The Internet in Our Economy Lesson 2: Business on the Internet Unit 2: Personal and Business Services Online Lesson 3: Searching for a Career Lesson 4: Personal Finance on the Internet Lesson 5: Internet Information Services Unit 3: Buying Online Lesson 6: B2C: Business-to-Consumer Lesson 7: B2B: Business-to-Business Lesson 8: Consumer Issues Unit 4: Doing Business on the Web Lesson 9: Internet Marketing Lesson 10: Digital Advertising Lesson 11: Global E-commerce Unit 5: Developing an Electronic Commerce Web Site Lesson 12: Creating a Web Site Lesson 13: Developing a Web Site with Microsoft FrontPage Appendices A: Browser Basics B: E-Mail Basics C: Web Security

Edition DescriptionRevised edition

SynopsisThis text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. The book shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting., This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.

LC Classification NumberHF5548.32