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Designing Quality Survey Questions by Kimberly Firth Leonard and Sheila B. Robinson (2018, Trade Paperback)

Brenham Book Company (651)

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About this product

Product Identifiers

PublisherSAGE Publications, Incorporated

ISBN-101506330541

ISBN-139781506330549

eBay Product ID (ePID)242709735

Product Key Features

Number of Pages256 Pages

LanguageEnglish

Publication NameDesigning Quality Survey Questions

Publication Year2018

SubjectMethodology, Research, Statistics

TypeNot Available

Subject AreaReference, Social Science

AuthorKimberly Firth Leonard, Sheila B. Robinson

FormatTrade Paperback

Dimensions

Item Height0.4 in

Item Weight15.5 Oz

Item Length9.2 in

Item Width7.5 in

Additional Product Features

LCCN2018-021358

ReviewsThis is a comprehensive, concise guide to creating quality questions that provides guidance and rationale for design choices that will improve survey research., "This is a comprehensive, concise guide to creating quality questions that provides guidance and rationale for design choices that will improve survey research." -- Anne K. Hughes "A one-stop shopping manual to survey design." -- Allison K. Wisecup, This is a comprehensive, concise guide to creating quality items that provides guidance and rationale for design choices that will improve survey research.

Dewey Edition23

Dewey Decimal001.433

Intended AudienceCollege Audience

Table Of ContentPreface Why This Text What This Text Is What This Text Is Not Who Can Benefit From This Text Navigating This Text A Note About LanguageAcknowledgmentsAbout the AuthorsChapter 1. WHY Quality Surveys and Questions Matter What Is a Quality Survey? Why Does Quality Matter? Why Do We Need a Purposeful Survey Design Process? Applying Design Thinking to Survey Research A Purposeful Survey Design Process An Iterative Process Discussion Questions Design Drills Extended LearningPART I. WHAT TO CONSIDER BEFORE DRAFTING SURVEY QUESTIONSChapter 2. Planning and Predrafting Why Survey? The Importance of Establishing Purpose What Will Be Measured? Understanding Constructs and Indicators Wait, Do You Really Need a Survey? What Can Be Measured With a Survey? What Are the Advantages and Limitations of Surveys? Discussion Questions Design Drills Extended LearningChapter 3. Understanding Respondents Cognitive Tasks Involved in Answering Questions Respondent Willingness and Ability to Participate in a Survey Context and Culture Discussion Questions Design Drills Extended LearningPART II. HOW TO DEVELOP SURVEY QUESTIONS AND RESPONSE OPTIONSChapter 4. Sourcing and Crafting Questions Sourcing Survey Questions Composing Question Stems Avoiding Problematic Wording and Question Types Open-Ended Questions Closed-Ended Questions Discussion Questions Design Drills Extended LearningChapter 5. Constructing Response Options Determining Appropriate Response Options Strategies for Designing Response Options Discussion Questions Design Drills Extended LearningChapter 6. Special Purpose and Sensitive Questions Questions With Special Purposes Sensitive Questions Demographic Questions Discussion Questions Design Drills Extended LearningPART III. KNOWING WHEN A SURVEY IS READY FOR USEChapter 7. Finalizing Questions and Using Pretesting Strategies Why Pretest Surveys and Their Questions? How Can Surveys and Their Questions Be Tested Prior to Use? Discussion Questions Design Drills Extended LearningChapter 8. Pulling It All Together to Maximize Response Survey Instructions Order Effects Formatting the Survey Contacting Potential Respondents Planning for Administration Discussion Questions Design Drills Extended LearningAppendix: Checklist for Quality Question DesignGlossaryReferencesIndex

SynopsisSurveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive. Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as language preferences for standard demographic questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). Numerous examples of questions illustrate each identified principle of question construction., This book shows the reader how to craft high quality, precisely-worded survey questions that will elicit rich and useful data to help answer their research or evaluation questions., How researchers ask a question can dramatically influence the answers they receive. This text provides specific advice on question wording and addresses challenges such as demographic language questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). The authors include numerous examples of questions to illustrate each identified principle of question construction., Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive. Sheila B. Robinson and Kimberly Firth Leonard's Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses. Additionally, "Stories from the Field" features provide real world experiences from practitioners who share lessons learned about survey design, and end-of-chapter exercises and discussion questions allow readers to apply the information they've learned.

LC Classification NumberHM538.R63 2019