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Microtrends Squared : The New Small Forces Driving Today's Big Disruptions by Mark Penn (2018, Hardcover)
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Author:Penn, Mark. General Interest. World of Books USA was founded in 2005. Book Binding:N/A. Book Condition:VERYGOOD. We all like the idea of saving a bit of cash, so when we found out how many good quality used products are out there - we just had to let you know!
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About this product
Product Identifiers
PublisherSimon & Schuster
ISBN-101501179918
ISBN-139781501179914
eBay Product ID (ePID)242733441
Product Key Features
Book TitleMicrotrends Squared : the New Small Forces Driving Today's Big Disruptions
Number of Pages432 Pages
LanguageEnglish
Publication Year2018
TopicMarketing / General, Demography, Social Psychology
IllustratorYes
GenreSocial Science, Business & Economics, Psychology
AuthorMark Penn
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight20.7 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN2018-285797
Dewey Edition23
Dewey Decimal303.4973
SynopsisJust a tiny sliver of the population-one percent or less-can make markets, decide elections, disrupt whole industries, or transform society. Here are some of Mark Penn's microtrends: Book jacket., Ten years after his bestseller Microtrends , Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged--as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating. Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to under-stand the wave of the future when it is just a ripple., Ten years after his bestseller "Microtrends, " Penn identifies the next wave of trends reshaping the future of business, culture, and politics., Ten years after his bestseller Microtrends , Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged--as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating. Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to underÂstand the wave of the future when it is just a ripple.
LC Classification NumberHM1176.P45 2018
As told toFineman, Meredith
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- Jun 07, 2018
Awesome book
Awesome bookVerified purchase: YesCondition: Pre-owned
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