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Essentials of Entrepreneurship and Small Business Management by Norman Scarborough and Jeffrey Cornwall (2018, Trade Paperback)
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About this product
Product Identifiers
PublisherPearson Education
ISBN-100134741080
ISBN-139780134741086
eBay Product ID (ePID)242865903
Product Key Features
Number of Pages832 Pages
LanguageEnglish
Publication NameEssentials of Entrepreneurship and Small Business Management
Publication Year2018
SubjectEntrepreneurship, New Business Enterprises, Small Business
TypeTextbook
Subject AreaBusiness & Economics
AuthorNorman Scarborough, Jeffrey Cornwall
FormatTrade Paperback
Dimensions
Item Height1.1 in
Item Weight59.2 Oz
Item Length10.9 in
Item Width8.5 in
Additional Product Features
Edition Number9
Intended AudienceCollege Audience
LCCN2017-047670
Dewey Edition23
IllustratedYes
Dewey Decimal658.022
Table Of ContentTable of Contents SECTION 1: THE CHALLENGE OF ENTREPRENEURSHIP The Foundations of Entrepreneurship Ethics and Social Responsibility: Doing the Right Thing Creativity and Innovation: Keys to Entrepreneurial Success SECTION 2: THE ENTREPRENEURIAL JOURNEY BEGINS Conducting a Feasibility Analysis and Designing a Business Model Crafting a Business Plan and Building a Solid Strategic Plan Forms of Business Ownership Buying an Existing Business Franchising and the Entrepreneur SECTION 3: LAUNCHING THE BUSINESS Building a Powerful Bootstrap Marketing Plan E-Commerce and the Entrepreneur Pricing and Credit Strategies Creating a Successful Financial Plan Managing Cash Flow Choosing the Right Location and Layout SECTION 4: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS Sources of Financing: Equity and Debt Global Aspects of Entrepreneurship Building a New Venture Team and Planning for the Next Generation Appendix: The Daily Perc Business Plan Cases
SynopsisTaking a practical, hands-on approach to entrepreneurship, Essentials of Entrepreneurship and Small Business Management teaches you how to successfully launch and manage a business. Now in its 9th Edition, the text equips you with the tools and critical-thinking skills you need for business success. It dissects case studies, examines successes and failures in the context of the market, and observes the tactics used by today's most successful small business ventures. With this, you develop the skills that will give you a unique advantage in a hotly competitive environment. Note: You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information., For courses in entrepreneurship. The foundation to building a successful business Taking a practical, hands-on approach to entrepreneurship, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. Now in its 9th Edition, the text equips students with the tools and critical-thinking skills they need for business success. It dissects case studies, examines successes and failures in the context of the market, and observes the tactics used by today's most successful small business ventures. With this, students develop the skills that will give them a unique advantage in a hotly competitive environment. Hallmark features of this title Practical tactics for budding entrepreneurs Create a business plan. The text shows students how to write a plan that will not only help them build a successful business, but also convince potential lenders and investors to put up financing for it. Beyond the Classroom questions engage students and help them develop their analytical and critical-thinking skills. New and updated features of this title Concepts drawn from real business UPDATED: Real-world examples show students how entrepreneurs are putting the text's material into action, and help learners understand key concepts in the course. NEW: 10 Cases, covering several topics about small companies, challenge students to think critically about concepts covered in the text. REVISED: The latest entrepreneurial data. Every chapter in this text reflects the most recent statistics, studies, surveys and research about entrepreneurship and small business management. Practical tactics for budding entrepreneurs UPDATED: Hands on...How To? features give students a foundation for entrepreneurial concepts, selecting a concept from each chapter and explaining how to put it into practice. UPDATED: You Be The Consultant boxes detail a decision that an entrepreneur faces, asking students to play the role of consultant and advise the entrepreneur on the best course of action. Questions focus students' attention on key issues and help them hone their analytical and critical-thinking skills., For courses in small business management, entrepreneurship, and new venture creation and/or management. The foundation to building a successful small business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition , Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment. Also available with MyLab Entrepreneurship By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Note You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Entrepreneurship, search for: 0134890434 / 9780134890432 Essentials of Entrepreneurship and Small Business Management Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 9/e Package consists of: 0134741080 / 9780134741086 Essentials of Entrepreneurship and Small Business Management 0134743067 / 9780134743066 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management
LC Classification NumberHD62.7.S273 2019
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