I purchased the low profile power cord reel knowing it was physically damaged. Jeff gave me a good price. When received and inspected the reel, I found it was as advertised. It was mechanically bent as shown. However the motor was not damaged and the power cord was not damaged. I took the reel apart and spent about a day straightening out all of the bent parts and then I reassembled the reel and now have a perfectly good Low profile power cord reel. I spent another 2 hours installing it in my RV and all is working great. A few pictures below to show some of the damage (there was more damage than I show) and the finished reel. Above is the damaged reel.