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New Marketing Paradigm: Integrated Marketing Communications by Stanley Tannenbaum, Don E. Schultz and Robert F. Lauterborn (1996, Trade Paperback)
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THE NEW MARKETING PARADIGM: INTEGRATED MARKETING COMMUNICATIONS By Don E Schultz & Stanley Tannenbaum & Robert F. Lauterborn **Mint Condition**.
- Buy It NowTHE NEW MARKETING PARADIGM: INTEGRATED MARKETING By Don E Schultz & Stanley
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About this product
Product Identifiers
PublisherMcGraw-Hill Companies, T.H.E.
ISBN-100844234524
ISBN-139780844234526
eBay Product ID (ePID)558891
Product Key Features
Number of Pages240 Pages
Publication NameNew Marketing Paradigm: Integrated Marketing Communications
LanguageEnglish
Publication Year1996
SubjectMarketing / General, Advertising & Promotion
TypeTextbook
AuthorStanley Tannenbaum, Don E. Schultz, Robert F. Lauterborn
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight13.4 Oz
Item Length8.9 in
Item Width6 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN93-044563
TitleLeadingThe
Dewey Edition20
IllustratedYes
Dewey Decimal658.8/02
SynopsisTells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.
LC Classification NumberHF5415.123.S38 1994
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