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Designer's Guide to Marketing and Pricing : How to Win Clients and What to Charge Them by Peleg Top and Ilise Benun (2008, Trade Paperback)
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- Buy It NowThe Designer's Guide To Marketing And Pric- paperback, 9781600610080, Benun, new
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About this product
Product Identifiers
PublisherAdams Media Corporation
ISBN-101600610080
ISBN-139781600610080
eBay Product ID (ePID)63148839
Product Key Features
Book TitleDesigner's Guide to Marketing and Pricing : How to Win Clients and What to Charge Them
Number of Pages288 Pages
LanguageEnglish
Publication Year2008
TopicHome-Based Businesses, General, New Business Enterprises, Small Business, Strategic Planning, Graphic Arts / General
IllustratorYes
GenreDesign, Business & Economics
AuthorPeleg Top, Ilise Benun
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight12.5 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN2007-051923
Dewey Edition22
TitleLeadingThe
Dewey Decimal658.8
SynopsisDo what you love and make money The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process - without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away., Do what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process - without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away., The Designers Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan--along with small actionable steps to take to reach their financial goals. From learning which marketing tools are most effective and how to use them to discovering how to establish contact with potential clients, this book is the must-have guide for navigating the murky waters of the design business. The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project.
LC Classification NumberHF5415.B42944 2008
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Ratings and Reviews
Most relevant reviews
- Apr 12, 2018
Glad to add this to my collection
Well organized content with space for writing.Verified purchase: YesCondition: Pre-owned
