The formula has a delicate floral fragrance for the most decadent hair color experience. The non-drip velvety cream formula leaves hair hydrated, silky, and up to 3X shinier than uncolored, unwashed hair.
This color was discontinued by the manufacturer and I was heartbroken since I have been using it for a good while. I love the intense red and the fact that it completely covers gray hair. And it makes my hair look so healthy too. I am so delighted to find it on ebay and can go back to dying my own hair. I had a few times of paying $140 each time at a salon to get the same color, now I can do it myself for $8.49! I love this product.