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Cheap : The High Cost of Discount Culture by Ellen Ruppel Shell (2010, Uk-B Format Paperback)
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About this product
Product Identifiers
PublisherPenguin Publishing Group
ISBN-100143117637
ISBN-139780143117636
eBay Product ID (ePID)80061708
Product Key Features
Book TitleCheap : the High Cost of Discount Culture
Number of Pages320 Pages
LanguageEnglish
TopicIndustries / Retailing, Consumer Behavior, Customer Relations, Popular Culture
Publication Year2010
IllustratorYes
GenreSocial Science, Business & Economics
AuthorEllen Ruppel Shell
FormatUk-B Format Paperback
Dimensions
Item Height0.8 in
Item Weight10.4 Oz
Item Length8.4 in
Item Width5.5 in
Additional Product Features
Intended AudienceTrade
Grade FromTwelfth Grade
SynopsisA myth-shattering investigation into the true cost of America's pasion for finding a better bargain., A myth-shattering investigation of the true cost of America's passion for finding a better bargain From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force of our time, having fueled an excess of consumerism that blights our land-scapes, escalates personal debt, lowers our standard of living, and even skews of our concept of time. Spotlighting the peculiar forces that drove Americans away from quality, durability, and craftsmanship and towards quantity, quantity, and more quantity, Ellen Ruppel Shell traces the rise of the bargain through our current big-box profusion to expose the astronomically high cost of cheap.
LC Classification NumberHF5429.215.U6S54
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Ratings and Reviews
Most relevant reviews
- Mar 27, 2018
Great book on consumer psychology andmany aspects of consumer economics.
Great book on consumer psychology and how it relates to peoples buying habits and preferences, plus a lot more on how retailing/wholesaling works. I cannot rate this book high enough; only wish it had been written back when I was in college and studying economics and in particular consumer economics back in the 60's and 70's. If you use the information imparted in "Cheap", one can use that knowledge to save money and to enter the market place much more efficiently and confidently.Verified purchase: YesCondition: Pre-owned
