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Bcom by Debbie D. DuFrene, Robyn Walker and Carol M. Lehman (2023, Trade Paperback)
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Master business communication skills in the way that's best for you with Lehman/DuFrene/Walker's BCOM, 11E. This inviting, easy-reference text with MindTap online learning activities helps you master today's critical business communication concepts and skills. Visually driven, interesting chapters present the latest developments in business communication. With MindTap, you can read or listen to the book and study with the aid of flashcards and practice quizzes. When it ''s time to review, you can easily gather everything you ''ve flagged or noted into a study guide that you organize. You can even track your scores so you know where to focus your efforts and stay motivated in reaching your learning and business communication goals.
- Buy It NowBcom by Lehman, Carol M.
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About this product
Product Identifiers
PublisherCengage Learning
ISBN-10035790124X
ISBN-139780357901243
eBay Product ID (ePID)8057244843
Product Key Features
Edition11
Book TitleBcom
Number of Pages368 Pages
LanguageEnglish
TopicBusiness Communication / General, Economics / General
Publication Year2023
GenreBusiness & Economics
AuthorDebbie D. Dufrene, Robyn Walker, Carol M. Lehman
FormatTrade Paperback
Dimensions
Item Height10.8 in
Item Weight24.1 Oz
Item Length0.7 in
Item Width8.4 in
Additional Product Features
Dewey Edition23
Dewey Decimal658.45
Table Of Content1. Establishing a Framework for Business Communication.2. Focusing on Interpersonal and Group Communication.3. Planning and Decision Making.4. Preparing Written Messages.5. Communicating Electronically.6. Delivering Good- and Neutral-News Messages.7. Delivering Bad-News Messages.8. Delivering Persuasive Messages.9. Understanding the Report Process and Research Methods.10. Managing Data and Using Graphics.11. Organizing and Preparing Reports and Proposals.12. Designing and Delivering Business Presentations.13. Preparing Résumés and Application Messages.14. Interviewing for a Job and Preparing Employment Messages.Grammar and Usage Appendix.
SynopsisMaster business communication skills in the way that's best for you with Lehman/DuFrene/Walker's BCOM, 11E. This inviting, easy-reference text with MindTap online learning activities helps you master today's critical business communication concepts and skills. Visually driven, interesting chapters present the latest developments in business communication. With MindTap, you can read or listen to the book and study with the aid of flashcards and practice quizzes. When it's time to review, you can easily gather everything you've flagged or noted into a study guide that you organize. You can even track your scores so you know where to focus your efforts and stay motivated in reaching your learning and business communication goals.
LC Classification NumberHD30.3
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