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Shoveling Smoke : Advertising and Globalization in Contemporary India by William Mazzarella (2003, Trade Paperback)
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India provides the ethnographic material, and richly so, but the book clearly transcends Indian ethnography, and should also be read by students and scholars of advertising, culture, and globalisation.".
- Buy It NowShoveling Smoke: Advertising and Globalization in Contemporary India by William
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About this product
Product Identifiers
PublisherDuke University Press
ISBN-100822331454
ISBN-139780822331452
eBay Product ID (ePID)94689532
Product Key Features
Number of Pages384 Pages
LanguageEnglish
Publication NameShoveling Smoke : Advertising and Globalization in Contemporary India
Publication Year2003
SubjectMarketing / General, Economic Conditions, Economics / General, Globalisation, Advertising & Promotion
TypeTextbook
AuthorWilliam Mazzarella
Subject AreaBusiness & Economics, Political Science
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight18.1 Oz
Item Length9.2 in
Item Width5.9 in
Additional Product Features
Intended AudienceScholarly & Professional
