After using this shampoo/conditioner combo for about a month, roughly 2-3 times per week, my "shedding" has dramatically improved. Broken, stray hairs used to come out, literally, by the handfuls, especially in the shower. With the Pura D'or products, I'd say the amount of hair that comes out in the shower, after brushing, and from just running my hands through it is probably 75% less than what it was before I started using Pura D'or. Yea!!