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Made to Stick : Why Some Ideas Survive and Others Die by Dan Heath; Chip Heath
May 27, 2020
Dated Case Studies, Timeless Advice
I read this and was inspired to buy 10 copies to give to colleagues in my industry. Tons of real-world examples and applications to improve your sales and marketing focus. Take the dated case studies of Wendy's "Where's the Beef?" and Subway's Jared campaigns in stride to get to the authors' core message of memorable marketing through storytelling.